Marketing your website and more importantly generating traffic can be a minefield; social media, SEO (I hate this term), backlinks from other sites (referrals), paid for advertising (which in itself can be a daunting thing) and of course ranking organically in search engines for what you’re ‘selling’.
What’s the best and most effective way to generate traffic that’ll eventually turn into enquiries and then of course sales?
We adopt a multi prong attack here, and can manage elements of all of the above so you don’t have to – you may of course only want certain parts managing – we’ll work with you and deploy all our knowhow, whatever your needs and budget may be.
Depending on the brief, we’ll do a comprehensive appraisal of your current website, identify the weak areas, what it currently ranks for, and make our recommendations based on this. The things we’d consider are you locality and competition too – one size certainly doesn’t fit all here.
We’d also identify what’s worth ranking for and what’s not. All of these things (and very comprehensive) will create strategic and well-planned action plan to achieve your digital goals.
If we’re building your site for you as well – that’s even better, as in most cases we’ll build the site factoring all of these things; ‘future proof’ your collateral (Google continually change the rules for search and we’re always quick to respond when updates happen; things that ultimately may damage your users, and of course your business).
For more information on each of the elements we offer regarding website marketing;
Search Engine Optimising (SEO)