Specialist news and coverage for aesthetics
March 16, 2018
Laura Casewell

Kylie Jenner leading the rise of the “Mummy Makeover”

According to top UK aesthetics experts, glamorous celebrity mums including Kylie Jenner are the driving force for elevated enquires into “Mummy Makeover” procedures.


Referring to a collection of body rejuvenation procedures designed to lift, tone and smooth areas such as the abdomen and breasts, experts claim new mums are keen to get back in shape like their favourite celebs.

Mummy makeover procedures can include breast uplift surgery, tummy tucks, fat transfer and body contouring, and skin tightening.  Often several procedures are combined during one operation resulting in less downtime.

Mr Gary Ross, a plastic surgeon from Manchester, says he’s seen a steep rise in enquiries for body rejuvenation procedures, most notably from new mums who are unhappy with their appearance following pregnancy.

He said the likes of yummy mummies Kylie Jenner and Cheryl Cole – plus the role of photo-led social apps – are behind the increase in demand, as young UK mums want quick results like their idols.

“We are seeing more and more women seeking mummy makeover procedures in order to snap back into shape quickly following having kids. This is, in no small part, down to celebrities who seemingly appear to ‘bounce back’ from pregnancy quickly,” Mr Ross explains.

“Pregnancy can take its toll on a woman’s body and leaves its mark in a way that some find unsettling. For some that could be sagging breasts, for others loose skin around the tummy. Seeing their pregnancy idols looking so perfect within weeks of giving birth seems to lead them to seeking aesthetic treatments.”

He concludes: “There are procedures available to help rejuvenate the body post-pregnancy, although these should only be undertaken for your own motivations, and not to look like a celebrity. They also don’t come cheap, so can be very expensive if you don’t have the celebrity budget.”

Similarly, cosmetic nurse Julie Brackenbury says she sees women seeking anti ageing treatments to mirror celebrities, most notably lip fillers and Botox injections.

“Pregnant women are not advised to undergo injectable aesthetic treatments, so it’s not unusual to see patients soon after birth who have missed their regular treatments.”


Mummy Makeover Procedures:

  • Tummy tuck (from £7,000)

A body contouring procedure designed to remove loose skin and re-contour the abdomen after pregnancy.

  • Breast uplift (from £5,000)

A breast rejuvenation procedure which lifts breasts that may be sagging or ‘empty’ as a result of pregnancy or breast feeding.

  • Body-Jet fat transfer (from £1,000)

A body contouring procedure that takes fat from one area of the body and replaces it where volume may be lacking, like the upper breasts.

  • Lipofirm Pro skin tightening (from £200)

A non-surgical skin rejuvenation treatment that promotes new collagen production and firms lax skin.