In business, keeping up with current affairs is crucial. But, has a trending news story ever stopped you in your tracks, and made you think ‘I could comment on that?’ That is where the art of ‘newsjacking’ comes into play. Done correctly, this tactic get your business heard, positioning you as the expert. What is…
As a full-circle agency, specifically and exclusively operating within the cosmetic, aesthetic and beauty sector, we’re tasked with delivering quality patient leads through to the clinics in which we represent. This is no mean feat of course! Consumers now have even more choice when choosing aesthetic treatments; the treatments on offer are vast, and as there’s…
With Twitter revealing that 49% of consumers look to social media for advice on purchases and spending, there is no shock that brands are looking to utilise influencers for growth. Today we are going to delve into the 5 ways influencers can build brand awareness. Engaging Content Successful influencers understand their audience and recognise the…
Last weekend, we joined our client Cambridge Stratum in Manchester for Aesthetics Medicine North. Held at Manchester Central, Aesthetics Medicine Live is designed for medical and aesthetic practitioners and brings the very best of the industry together. Alongside a full day of expert led education seminars, the exhibition floor was jam-packed with some of the…
For the past 18 months, there’s clearly been one huge topic dominating the media – dare we say the dreaded ‘C’ word? But how do you ensure your brand cuts through the noise and get media coverage? Here at CCF Media, our PR whizz kids have gathered a few handy hints that have helped us…
Six free marketing ideas to get you new clinic motoring You’ve done your training. You’ve built your website, got your brand spot on, renovated and furnished your new shiny clinic and invested heavily in all the right kit to deliver the very best aesthetic treatments. So what now? You’re probably spent up and facing some…
How long does it take for a PR campaign to yield results? When we’re in consultation with a potential new customer, we’re often asked how long it takes for a PR campaign to deliver results. Well, as you can imagine this is quite a loaded question and it depends on several factors, loosely of which…
How can a cosmetic clinic of cosmetic doctor get in the national press? This is a question we’re often asked, because of the value and importance of securing coveted coverage in the national press, – and what that means to the clinic or doctor – it’s often met with fierce competition. At CCF Media we…
When it comes to building a successful PR and marketing campaign, knowing how to build and pitch a press release is vital. At CCF Media we have been working closely with journalist and media professionals for over a decade, and in that time we’ve learnt a thing or two about what does (and doesn’t!) work…
