How can a cosmetic clinic of cosmetic doctor get in the national press?
This is a question we’re often asked, because of the value and importance of securing coveted coverage in the national press, – and what that means to the clinic or doctor – it’s often met with fierce competition.
At CCF Media we understand that beauty and health editors of the national media are bombarded with press releases on a daily basis – several hundred emails land in their inbox each day to give you an idea.
So, how can a cosmetic clinic or cosmetic doctor get in the national press?
Firstly, for a cosmetic doctor or cosmetic surgeon to appear in the papers they first must have an angle; something interesting that none of your competition are doing, writing a press release on a ‘new clinic opening’ may of course appear in the local rag, but its not going to appear on the Mail Online in a blaze of glory for example.
Getting a cosmetic clinic national news coverage in the press relies on a sound idea and/or a case study with a brilliant result AND a relevant and interesting back story for why that particular person underwent a treatment with you or the clinic in the first place.
Always think of the readers when thinking about getting a clinic or cosmetic doctor in the national press.
This may seem obvious, but sending a press release to a health journalist on Katie Price’s latest cosmetic surgery isn’t going to be relevant, and guess what – the next time they receive a release from you/the same email address you’re going to disappear into the their junk-mail ether – be relevant to the publications source material; if you want to appear in the health section of The Telegraph – write your release relevant to that particular reader, in their style – not in a language that wouldn’t look right in that paper.
Make it easy for the journalist to take your fantastic story.
CCF Media work around the clock to make things happen for our clients; we’ve built up lots of goodwill and trust, liaising and working with the national media. We have this because we only send relevant material to the right publications and we make it easy for them to work with us.
This means turning things around very quickly – if you get an email or telephone call from a journalist – make sure you’re available and ready to offer comment. Often, opportunities are missed because a cosmetic doctor is treating a patient or they’re in theatre – when you return the call several hours later – the journalist has moved onto another expert’s comment and the article has already appeared online – and you’ve missed the opportunity.
Be creative when looking to secure your clinic in the national media.
It doesn’t necessarily always have to be a brand new treatment to make headlines. CCF Media often and frequently re-invent the wheel and spin existing treatments, either via case studies or completely spinning an existing treatment into something brand new.
More often than not, these ideas end up being covered globally; Vontouring, Puppet Facelift, and Rise of the Bum Lift for example. These are existing treatments that were delivered and packaged in a different way – are there combination treatments that you’re doing that could be spun in the same way?
What are other cosmetic clinics or cosmetic doctors talking about in the national press?
Keep an eye on trends; this can be what the competition is achieving in terms of coverage – you may be able to expand on it to stay ahead of the trends? Alternatively, if you think you’ve a fantastic idea – Google it first; you’ll be surprised how many incarnations of the same subject matter have covered in the past – again, be relevant – sending something out that’s been covered extensively in the past will just get you a seat in the journalists junk-mail.
Are Celebrities being covered in the national media?
Reality TV shows, resurgence of has-been celebrities back in the limelight; post makeover? – Celebrities getting married and looking completely different from when they first appeared on TV? – All of these things are opportune for expert comment in the national press – are there trends appearing with celebrities? – bigger/smaller busts, trout pouts, bum lifts – the list goes on – keep a keen eye on what’s currently happening in the world of press coverage.
Maximise your chances of appearing in the national media.
At CCF Media, we scour the media on an hourly basis, we develop and brainstorm ideas that catch fire and appear all over the globe, we work tirelessly for our clients implementing the above (and some other tricks) and understand how to secure cosmetic doctors and cosmetic clinics in the national media.
For a no-obligation chat/meet up on how CCF can help secure the same for you contact us today.