An idea cooked up in-house by our team of writers and PR experts, The Puppet Facelift made headlines in the national newspapers, weekly women’s magazines, and even on TV. The premise of The Puppet Facelift is simple; it takes the basic properties of the thread lift treatment and gives it spin with a catchy new name.
Our pitch centred around cosmetic doctor Sarah Tonks, who offers the treatment in her clinic. Keen to raise her personal profile and boost enquiries to her clinic, we worked with Dr Tonks to create a pitch that sold the treatment and her brand effectively.
The thread lift has actually been a long-serving cosmetic treatment designed to lift the face, improving the appearance of jowls and wrinkles using bespoke threads. We took this recognised treatment and gave it a fresh spin, focusing on the threads and rewards of undergoing such a procedure.
Threads reminded the team of strings, and strings became puppets; the Puppet Facelift was born, and we crafted a pitch to send to UK editors and beauty writers. The success was instant, with online news sites taking the story, before printed press followed. Within two weeks we had placed Dr Tonks on ITV’s top daytime show, This Morning, for a live demo.
We travelled to the studios with Sarah to perform a treatment on air, managing the entire experience for both our client and her case study. The TV exposure bagged Dr Tonks lots of enquiries, as well as celebrities knocking on her door to undergo this treatment.
The latest plastic surgery trend – Puppet Facelift Dr Sarah Tonks at Knightsbridge-based medical spa, Omniya London, said: “The Puppet Facelift has been gaining popularity at a rapid rate, particularly with ladies in their 30’s – and with good reason”
The best anti-ageing neck treatments New serums and non-invasive neck and jawline procedures are smoothing the way back to a more youthful texture and silhouette, says Vicci Bentley “People want subtle changes these days,” agrees Dr Sarah Tonks, who performs the Silhouette Soft face- and necklift, from £2,350 at Omniya, Knightsbridge. A maximum of four…
The Puppet Facelift Is The Latest Plastic Surgery Trend. But What Actually Is It? And Is It Safe? The cosmetic procedure involves numbing the neck and jowl areas, and pushing the thread (attached to a needle) through the skin with the aim to lift it up and secure it. “This is a predictable and safe…
Pull the other one: would you get the ‘puppet’ facelift? Dr. Sarah Tonks, who is a cosmetic facial specialist in London and champion pf the puppet facelift, said: “this is a predictable and safe way of lifting. Its very good for the jowls and and cheeks.” A puppet facelift will set you back between £900…
Chin up: fixes for your blurred lines A less invasive alternative is the new silhouette soft thread lift, which is taking London by storm. Threads studded with dissolvable cones are worked through the cheeks via a large needle, then hooked up to lift tge lower face and stimulate collagen. It costs from £950 and results…
Making headlines The thread lift, AKA the puppet facelift, enjoyed the most increased demand of all cosmetic procedures in 2014. The treatment is certainly having its moment, having received national attention in the press. But what’s all the fuss about? Dr Sarah Tonks advises the thread lift is popular because its quick and can be…
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When it comes to keeping aging at bay, nourishing skin and revamping the face, a surge in non-surgical treatments is taking place, with invasive surgery getting kicked to the kerb, according to Dr Awais Qureshi, from Elixir Cosmetics in London. Read the full article here.
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The Geordie beauty is said to have splashed out on a £400 bum lift, known as the Lipofirm Pro, before entering the villa. She had the noninvasive procedure at The Salon Bodyworks in Newcastle. The owner of the salon, Judy Mahoney told The Sun Online: “A beauty therapist herself, Amber is no stranger to cosmetic…
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