Marketing your website, and more importantly generating traffic, can be a minefield. Social media, SEO backlinks from other sites (referrals), paid for advertising (PPC) and, of course, ranking organically in search engines for what you’re ‘selling’; it’s a lot to consider when writing your web pages and weekly blogs.
We’re frequently asked what the best or most effective way to generate traffic that’ll eventually turn into enquiries and sales is, and the answer is a full circle communications approach. Depending on the brief, we’ll do a comprehensive appraisal of your current website, identify the weak areas, what it currently ranks for, and make our recommendations based on this.
We adopt a multi-level approach, and can manage elements of all of the above so you don’t have to – you may of course only want certain parts managing – we’ll work with you and deploy all our knowhow, whatever your needs and budget may be. We’d also consider your locality and competition too; one size certainly doesn’t fit all when it comes to websites. All of these things (tied up in one comprehensive bow) will create a strategic and well-planned action plan to achieve your digital goals.
If we’re building a website for you as well we can build the site factoring all of these things, ‘future proofing’ your collateral. Google continually change the rules for search and we’re always quick to respond when updates happen; things that ultimately may damage your traffic, user experience and, of course, your business.
For more information on the elements we offer regarding website marketing, including Search Engine Optimising (SEO), Online Advertising, Social Media, and Content Writing please contact us.
CCF Media | 3 Taylors Lane | Worcester | WR1 1PN
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linking your marketing drives in one effective, coherant message
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