Vontouring – BTL Aesthetics
To grow BTL Aesthetics brand awareness, CCF Media focussed on Intima; a non surgical treatment to improve the intimate health of women. The driving forced was to build the BTL brand in the UK but also offer women a non invasive solution to common issues.
Expanding on our previous work with BTL Aesthetics (launching devices including Exilis), building the profile of Intima was the next step. Energy-assisted treatments for intimate issues (such as vaginal dryness, stress urinary incontinence, and uncomfortable sex) had all been largely avoided by the press and making them less taboo and accessible was key.
THE METHOD: PUBLIC RELATIONS
The creative team devised a robust PR strategy to provoke press attention and encourage coverage across the UK, taking a provocative conversation into the mainstream media. We coined the term ‘vontouring’ for pitches, promoting the device as a cosmetic as well as health-boosting treatment and secured widespread national press in publications like The Sun.
THE RESULTS: DIGITAL PRINT
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